How to be a Product Owner

A holistic training for experienced IT Professionals.

4 days of training

5th/6th and 19th/20th of May 2022


From industries and businesses to governments and organizations, the world is changing more rapidly now than ever before. As a product owner you have great responsibility to make sense of the present and past while at the same time having to lead from the future.

This training teaches and deepens the understanding of what it means to be a product owner and how to build the most loveable product. It is a rigorous sequence of planned experiences where students practice and achieve proficiency in skills and knowledge about product ownership.

This innovative training takes place over the course of two 2-day seminars in two consecutive weeks (Friday - Saturday).

This seminary will prepare you for certification exams of the product owner role, but is not designed with a specific certification process in mind.

Participants will receive a certificate of participation.



The training was designed to encompass all aspects of the product owner role. It’ll allow participants to gauge their proficiency in the required skillsets.

  • Scrum and Kanbancheckmarktodolist

    Scrum and Kanban

    More than 90% of all development teams world wide use Scrum or Kanban to work together. As a product owner, I’d very much like to understand these agile methods in order to guarantee a seamless collaboration.
  • Design Thinkingdataapp

    Design Thinking

    Align your creative process with design thinking methods and tools. Experience why Project Portfolio Management or ITIL Service Strategies won’t necessarily work.
  • Requirements Engineeringasteriskbulletedlist

    Requirements Engineering

    Requirements engineering teaches us a great deal about how to formalize and communicate product features. As a product owner I’m responsible for managing these backlog items. Participants will learn how to write down these features for the team to best understand.
  • Product Visionbinocular

    Product Vision

    Developing the initial product vision is an involved exercise. Participants will get to know various methods and low-key artifacts that help spark the imagination and motivate people.
  • Socio-Technical Systemssocial

    Socio-Technical Systems

    The vast majority of products are in fact socio-technical systems. Designed to be of use for humans and by humans, it is important for the product owner to understand the interplay between the social field and technology. Participants will engage with various social aspects of product development.
  • Agile Lifecycle Management Toolsloop

    Agile Lifecycle Management Tools

    Tools like Atlassian Jira or Confluence are part of every development team toolset. As a product owner, I’d like to understand these tools in order to work with their teams. Participants will learn about the qualities of these tools and how to best use them during development.
  • Strategic Alignmenthandshake

    Strategic Alignment

    Product should fit the strategy of your company. Strategy encompasses not only the business strategy but also technology strategy. Learn how to assess the planned product in terms of maturity and alignment. Understand how to work with enterprise architecture teams to drive your vision.
  • Product Fundingaim

    Product Funding

    Product development can be pricey and cost predictability in software development is a difficult beast. Participants will immerse into the aspects of financial planning, which touches not only on cost but also on value and return on investment.
  • The social fieldconference

    The social field

    Product development takes place in a social field. As a product owner it is important to understand and work within this field. Participants engage with the creation of safe spaces and their structures for making headway. On the basis of Theory U, participants will understand how they can sense the best possible future with their teams.
  • Scaling Developmenthalfsun

    Scaling Development

    Complex products are made from more than one component. More often than not, multiple teams work on them. As a product owner, I’d like to understand how development can be scaled across multiple teams and how friction and overhead can be minimized. Participants will get to know various frameworks for scaling product development.
  • Generate Valuesalesup

    Generate Value

    Products are about creating value but there are many different kinds of value besides money. Participants will engage with various values and map those to their potential customers. The training will also teach how to define and establish measurements for these values.
  • Human perception and understandingadduser

    Human perception and understanding

    How we perceive and understand reality is highly subjective. As a product owner I’d like the team to share a common understanding. I’d like working together without friction or hiccups and everybody to be highly motivated. Participants will learn how human perception works and how that influences development as a team. In product development, a common understanding of both the product and each other is much more important than cost or quality.
  • Product Developmentpackagedelivered

    Product Development

    Once an idea has been formed and prototypes have proven useful, it’s time to implement the final product. As a product owner it is important to be able to work with software developers and engineers to make both intellectual as well as physical products a reality.
  • Learning disabilitiesfirewall

    Learning disabilities

    As the world changes rapidly, becoming a learning organisation has become more important than ever before. Participants will understand how to spot learning disabilities in their organisations, and also how to approach and overcome them.
  • Agile Product Managementrecycle

    Agile Product Management

    Learn about the management of product ideation, feasibility and value creation. The training offers frameworks, social technologies, experimental artefacts and measurements to help fit products into complex environments.
  • Product Backlog Managementmedicalheart

    Product Backlog Management

    The product backlog is the most important artifact for development teams. As a product owner it is my responsibility to manage this backlog. Participants will learn about the many different types of backlog items and how to use them. We’ll discuss work estimates and prioritisation. Participants will learn how structured release management works.


This training assumes you're familiar with agile development.

  • Requirements Engineer / Business Analystpackagedelivered

    Requirements Engineer / Business Analyst

    Experienced requirements engineers and business analysts will be able to reflect on their personal skill sets and which steps will be necessary for them to make the leap towards becoming a product owner.
  • Scrum Masterentrance

    Scrum Master

    As a Scrum Master you’ll be able to better understand the perspective of the Product Owner. This training offers a deep and thorough understanding of agile practices. Leave anemic agile ceremonies behind and understand how true collaboration works.
  • Domain Specialistrating

    Domain Specialist

    Whichever industry or craft you’re coming from: becoming a product owner will likely be difficult for you. This training will help you understand what this role is about and where your point of departure is. It’s a great first step towards productive collaboration with development teams.
  • Product Ownerquality

    Product Owner

    If you’re a designated or experienced product owner, this training is for you. It’ll give you an excellent overview of the required skills and allow you to gauge your own strengths and shortcomings for personal development and growth.


  • pricecoins

    2495 CHF

    Payment is made by invoice


This training is offered in German.

  • Two times 2 days of trainingbuyitem

    Two times 2 days of training